My Biggest Convictions – Stocks & ETFs

When doing research for stocks to buy, one thing I always keep in mind are services and products that we continuously use. Either daily, weekly, or monthly, the companies we give our money to deserve our attention. If you are buying a product or service, you know it’s from a good company, then you know you need to start looking further into the financials as well as the reliability of the managers.

This is just a starting point. You still want to make sure with due diligence, that these companies are good companies. Once you’ve nailed that down, it’s time to start buying.

There is a book called, “One Up On Wall Street” from Peter Lynch. It’s a great book that showcases the leg up we have on Wall Street. We are ground level, buying products, conducting research, and using the services. This gives you great insight into what companies are worth looking into. The same goes for friends and family. Everyone loves to talk about a deal they just got or some new product or service they are trying out. They may also have insight on if a company should be looked into, or not.

One of my biggest convictions is Big Lots. A store my family frequents, always looks clean, great products, great prices, and they seem to have a steady flow of customers. This is one reason why I started looking into Big Lots. With the latest earnings and downgrades, it opened up a great opportunity to buy more and more shares.

Another big conviction I have is SoFi. SoFi is a disrupter in the financial sector, in every form. They offer investing brokerage accounts, crypto, robo advisors, savings accounts, credit cards, loans, and much more. It is truly a one stop shop, and since they received their banking charter, they are able to become even larger than they are now. We use SoFi’s credit card because you can redeem fractional or full shares of stock with the rewards. You can also utilize those rewards on other items, but it’s basically getting shares for free, if you pay off your bill before interest hits.

I’ll give one more conviction I have on a stock, Signet Jewelers. They are a great company, doing a lot for the city they are headquartered in, Akron. Not only do they do great charity work, but they are one of the largest sellers of diamonds and jewelry. They have a great dividend, and when you think about all of the occasions to get someone jewelry, you can tell they are in a great position, especially when inflation gets to a normal, and interest rates come down.

I have given 3 of my biggest convictions for stocks. This is not investment advice, do your own research, due diligence, and let me know what top 3 stocks are your highest conviction.